No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More

The post Unpacking E-A-T: What Does it Mean and How Does Google Use It? appeared first on Ayokay.

Public health marketing is different from most other businesses – in the sense that you are not promoting a product or overtly selling something. The primary goal is to build a profound sense of trust to make the community safer… Read More

The post How to Build Good Brand Awareness in Public Health Marketing appeared first on Ayokay.

Website accessibility tends to be an overlooked aspect of the online world. The internet is often praised as the great equalizer of our time. In many ways – it really does level the playing field by allowing humans to have… Read More

The post The Truths and Myths about Website Accessibility appeared first on Ayokay.

As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is it sucked for a few years as I found my… Read More

The post 4 Foundational Ingredients to Starting a Business in the Digital Era appeared first on Ayokay.

Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More

The post How to Expand Your PPC Campaign Beyond Google appeared first on Ayokay.

The digital world seems to be going mobile-first. In fact, in 2018, 52.2% of all website traffic worldwide was generated through mobile phones. Source The mobile-first trend reached a new milestone when Google rolled out its long-awaited Mobile First Index… Read More

The post Mobile-First: Its Impact on SEO and How to Create It appeared first on Ayokay.

Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More

The post Content for Rich Snippets: Everything You Need to Know About Snippet Bait appeared first on Ayokay.

Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More

The post Bounce Rate: What It Is, Why It Matters and How to Fix It appeared first on Ayokay.

Content marketing has come a long way over the years. An increasing number of businesses are focusing on creating valuable, relevant, and engaging content that cements expertise and provides solutions. However, content is more effective if it hits your prospects… Read More

The post How to Keep Your Content Strategy in Sync with Your Sales Funnel appeared first on Ayokay.

We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More

The post Designing for Mobile Users: 7 Considerations You Can’t Ignore appeared first on Ayokay.