Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More

The post How to Expand Your PPC Campaign Beyond Google appeared first on Ayokay.

The digital world seems to be going mobile-first. In fact, in 2018, 52.2% of all website traffic worldwide was generated through mobile phones. Source The mobile-first trend reached a new milestone when Google rolled out its long-awaited Mobile First Index… Read More

The post Mobile-First: Its Impact on SEO and How to Create It appeared first on Ayokay.

Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More

The post Content for Rich Snippets: Everything You Need to Know About Snippet Bait appeared first on Ayokay.

Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More

The post Bounce Rate: What It Is, Why It Matters and How to Fix It appeared first on Ayokay.

Content marketing has come a long way over the years. An increasing number of businesses are focusing on creating valuable, relevant, and engaging content that cements expertise and provides solutions. However, content is more effective if it hits your prospects… Read More

The post How to Keep Your Content Strategy in Sync with Your Sales Funnel appeared first on Ayokay.

We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More

The post Designing for Mobile Users: 7 Considerations You Can’t Ignore appeared first on Ayokay.

Source All over the globe, digital marketers are looking for new and more effective ways to improve their lead generation and sales volumes. Most marketing tactics, such as SEO, PPC, Google AdWords, and Influencer Marketing are either saturated or require… Read More

The post Geofence Advertising: A Refined Way to Think About Location-Based Marketing appeared first on Ayokay.

Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More

The post 4 Secrets to Developing a Standout Brand Identity in a Crowded Industry appeared first on Ayokay.

The perception towards AI technology is slowly shifting – as more and more businesses are starting to incorporate it. The vast majority of companies are now using AI in some capacity, and consumers are starting to see just how much… Read More

The post 3 Reasons Why AI Needs to Be a Key Part of Your E-Commerce Strategy in 2020 appeared first on Ayokay.

The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More

The post 4 Critical Tips for Boosting Website Credibility with Link Building appeared first on Ayokay.