Targeted email. Strategic social media. Which is the better fit for you? You might be surprised when you take a deep look into your brand.

The post Email Marketing Vs Social Media: Which Should Your Brand Prioritize? appeared first on Ayokay.

Google’s rebranding Webmaster Guidelines as Search Essentials is a welcomed move! Here are some best practices to make sure you’re on top of your SEO and rankings!

The post A Guide to Google Search Essentials: The Replacement for Google Webmaster Guidelines appeared first on Ayokay.

Public health is all about making a positive difference in the community and beyond. In addition to building awareness and authority, a big goal of public health marketing should be to advocate for the people you want to help. Whether this… Read More

The post How to Create Advocacy in Public Health Marketing appeared first on Ayokay.

Most people are under the impression that all you need to do to get a piece of the $5.4 trillion e-commerce market is set up a website for your e-commerce store. “Build it and they will come.” This couldn’t be… Read More

The post Overcoming 5 of the Major SEO Challenges for E-Commerce Sites appeared first on Ayokay.

Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More

The post 5 Easy Link Building Tips to Improve the Credibility of Your Website – Ayokay appeared first on Ayokay.

Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More

The post 4 Secrets to Developing a Standout Brand Identity in a Crowded Industry – Ayokay appeared first on Ayokay.

More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More

The post Why SEO is Important for Your Branding and Marketing Efforts appeared first on Ayokay.

Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More

The post 5 Smart Ways to Repurpose Your Bank of Native Brand Content appeared first on Ayokay.

When you’re in the marketing field, it’s easy to get swept up in the newest digital trends. Many of us are thrilled to leap on the latest social media advertising bandwagon, and for good reason – they’re powerful tools. On… Read More

The post Finding Synergy Between a Traditional and Digital Marketing Mindset appeared first on Ayokay.

Building an effective brand identity plays a critical role in the success of any business, regardless of industry or size. The right branding elements enable companies to connect emotionally with customers, build awareness, create ongoing loyalty, and generate greater revenue. Successful… Read More

The post The Top 10 Elements of Branding That Result in More Revenue appeared first on Ayokay.