Shopify: it’s arguably the most popular and effective platform for building an e-commerce website. The company now supports more than 600,000 businesses across hundreds of countries. In terms of usability and accessibility, it’s a no-brainer. Unfortunately, the “build it and they… Read More

The post Shopify SEO Tips to Garner More Traffic appeared first on Ayokay.

Over the years, Google My Business (GMB) has become the go-to option for small and medium businesses to create a digital footprint on the web. It provides your business with much-needed visibility in local maps and Google searches, diverting more… Read More

The post Google My Business Posts: What They Are and How They Can Help Local SEO appeared first on Ayokay.

There are currently more than 1.3 billion websites on the internet – a number that is growing by the second. Before launching a business, many owners believe that developing a website is step one. In simple terms, this is true. However, it’s… Read More

The post The 5 Pillars of Success for Every Website appeared first on Ayokay.

As what should be common knowledge by now, a strong content marketing strategy is an essential ingredient for a successful business. In fact, 92% of marketers agree that content is a highly valuable business asset, and 91% have made it… Read More

The post 4 Ways to Expand Your Content Marketing Strategy Beyond Your Blog Section appeared first on Ayokay.

Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More

The post SEO Copywriting Versus SEO Content Writing: How Can They Benefit Your Business’s Online Presence? appeared first on Ayokay.

No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More

The post Unpacking E-A-T: What Does it Mean and How Does Google Use It? appeared first on Ayokay.

Public health marketing is different from most other businesses – in the sense that you are not promoting a product or overtly selling something. The primary goal is to build a profound sense of trust to make the community safer… Read More

The post How to Build Good Brand Awareness in Public Health Marketing appeared first on Ayokay.

Website accessibility tends to be an overlooked aspect of the online world. The internet is often praised as the great equalizer of our time. In many ways – it really does level the playing field by allowing humans to have… Read More

The post The Truths and Myths about Website Accessibility appeared first on Ayokay.

As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is it sucked for a few years as I found my… Read More

The post 4 Foundational Ingredients to Starting a Business in the Digital Era appeared first on Ayokay.

Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More

The post How to Expand Your PPC Campaign Beyond Google appeared first on Ayokay.