Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More

The post 4 Secrets to Developing a Standout Brand Identity in a Crowded Industry – Ayokay appeared first on Ayokay.

More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More

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Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More

The post 5 Smart Ways to Repurpose Your Bank of Native Brand Content appeared first on Ayokay.

When you’re in the marketing field, it’s easy to get swept up in the newest digital trends. Many of us are thrilled to leap on the latest social media advertising bandwagon, and for good reason – they’re powerful tools. On… Read More

The post Finding Synergy Between a Traditional and Digital Marketing Mindset appeared first on Ayokay.

Building an effective brand identity plays a critical role in the success of any business, regardless of industry or size. The right branding elements enable companies to connect emotionally with customers, build awareness, create ongoing loyalty, and generate greater revenue. Successful… Read More

The post The Top 10 Elements of Branding That Result in More Revenue appeared first on Ayokay.

Social media is one of the most proliferous marketing platforms. It has been a true game-changer for nonprofit organizations to build awareness, connect with supporters, and promote their message. However, it’s not about throwing things at the wall and seeing… Read More

The post 7 Nonprofit Social Media Ideas to Increase Your Impact appeared first on Ayokay.

Everyone wants their web project launch to go perfectly – but that requires a great deal of forethought and planning. We’re not just talking about your website designs, the graphics, or the pretty new layout. There are several key development… Read More

The post 10 Crucial Things Developers Forget to Do When Launching a Revamped Website appeared first on Ayokay.

SEO is one of the youngest and most fast-paced marketing disciplines out there. The term SEO was first coined back in 1997 when search engines were making their mark on the new worldwide web. Things have changed a lot since then,… Read More

The post How to Navigate the Fast-Moving SEO Trends 2022 appeared first on Ayokay.

There are tons of web design tips for small business sites out there – but it’s important to incorporate relevant trends where you can. Even though the everyday consumer may not realize they can spot design trends, they will notice if… Read More

The post 5 Web Design Tips for Small Business Practices in 2022 appeared first on Ayokay.

Nonprofits do a lot of great work all around the country – and thankfully, there are plenty of people who want to help. Nearly 65 million Americans volunteer at a nonprofit organization every year! While this is fantastic news, it can… Read More

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