In our digitally driven world, social media platforms are more than just places to have fun online – they’re also powerful tools for brand marketing. TikTok has become the latest “it” tool in marketing, with its growing global user base… Read More

The post Should Your Brand Be Marketing on TikTok? Let’s Talk About It appeared first on Ayokay.

Checkout page optimization is an essential part of the customer journey. It’s the final hurdle customers must jump before completing their purchase, and if it isn’t optimized correctly, it can have a huge impact on your bottom line. E-commerce checkout flow can… Read More

The post Save That Sale! 7 Top Techniques to Optimize Your Checkout Page Process appeared first on Ayokay.

Scams are everywhere. Phone callers are asking for money. Emails are saying your data has been breached. The messages come in all shapes and sizes, and we all have to be on the lookout – especially as these scams become… Read More

The post Domain Registry Scams – What They Are and How to Avoid Them appeared first on Ayokay.

Do you feel a recession coming? If the answer is ‘yes,’ you’re not alone. According to a recent survey, 70% of Americans are bracing themselves for an economic downturn, with the majority expecting it to happen in the next six months.… Read More

The post How to Make Your Marketing Messages Recession-Proof appeared first on Ayokay.

Social media has evolved in leaps and bounds over the last decade. It has become a powerful marketing tool that organizations of all kinds must now leverage to find success. In fact, social media marketing has turned into its own job profile,… Read More

The post Understanding the Different Stages of Social Media Marketing appeared first on Ayokay.

Hiring web developers is a big step. You’ll not only spend time working with the chosen team, but you’ll also be entrusting your brand to them. While there are many web developers, choosing the wrong one could cause months of delays… Read More

The post 7 Questions to Ask Before Working with a Web Developer appeared first on Ayokay.

Digital marketing strategies are an important part of your budget. The decisions you make about where and how to advertise can impact your company for years to come (and dramatically change your ROI). A recent Gartner study says that in 2022, almost… Read More

The post Most Digital Marketing Dollars Are Going to Paid Channels – Should Yours? appeared first on Ayokay.

Every business wants a website that drives sales and encourages user engagement.  Unfortunately, that’s often easier said than done. Problems can range from having too many calls to action and “click me!” buttons to using poorly contrasting colors. Usually, bad website navigation mistakes are repeat… Read More

The post 7 Ways to Make Your Website Easier for Users to Navigate appeared first on Ayokay.

Around 15% of the world’s population that requires accessibility assistance will land on a website that isn’t set up for accessibility. Let’s change that.

The post More Important Than Ever: Website Accessibility Design in E-Commerce appeared first on Ayokay.

International eCommerce is skyrocketing! You want–no, you need!–to capitalize on these opportunities for massive growth, It’s time to “go global or go home.” We’ll help you out.

The post A Guide to Getting Started With International E-commerce appeared first on Ayokay.