Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More

The post How to Expand Your PPC Campaign Beyond Google appeared first on Ayokay.

Search Engine Optimization (SEO) is a critical aspect of today’s business landscape. Your ability and savviness for writing SEO optimized web content is the difference between getting exposure on the search engines or being left in the dust. Whether it’s… Read More

The post How to Write SEO Optimized Content for Your Website appeared first on Ayokay.

The e-commerce industry is booming. According to Statista, retail e-commerce sales worldwide are projected to reach $4.88 trillion by 2021. If you want to be a part of this growing industry, you need to invest in the latest technology, especially… Read More

The post Choosing the Best E-Commerce Platform for Your Online Store appeared first on Ayokay.

Just weeks into the new year, you must already be neck-deep in your 2019 initiatives. However, it is vitally important to make sure your old website content aligns with the new year’s propositions. In other words, it may be time… Read More

The post Website Content Cleanup: Should It Stay or Should It Go? appeared first on Ayokay.

“Wait, are you a web designer suggesting that I NOT get a new website?” you might be wondering. Allow me to explain… Like most business owners, you must have set up a website to support various aspects like marketing, branding,… Read More

The post You Don’t Need a New Website. appeared first on Ayokay.

Thanks to the convergence of social media and mobile technology, e-commerce is expanding at an unprecedented pace. According to Statista, global retail e-commerce sales are expected to reach nearly $4.5 Trillion by 2021, up from $1.3 trillion in 2014. That’s… Read More

The post How to Launch a New E-commerce Business in the Age of Amazon appeared first on Ayokay.

If you ever had the doubt that voice search would catch on, let me tell you, it has already arrived and is here to stay. Take the instance of the 2018 annual CES (Consumer Technology Association) Show, which was essentially… Read More

The post 5 SEO Survival Tips for the Voice Search Takeover appeared first on Ayokay.

Most people are under the impression that setting up a website is the only thing involved in running an e-commerce store. This couldn’t be any further from the truth. If you want to be a part of the international e-commerce… Read More

The post Overcoming 5 of the Major SEO Challenges for E-Commerce Sites appeared first on Ayokay.