We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More

The post Designing for Mobile Users: 7 Considerations You Can’t Ignore appeared first on Ayokay.

Source All over the globe, digital marketers are looking for new and more effective ways to improve their lead generation and sales volumes. Most marketing tactics, such as SEO, PPC, Google AdWords, and Influencer Marketing are either saturated or require… Read More

The post Geofence Advertising: A Refined Way to Think About Location-Based Marketing appeared first on Ayokay.

Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More

The post 4 Secrets to Developing a Standout Brand Identity in a Crowded Industry appeared first on Ayokay.

The perception towards AI technology is slowly shifting – as more and more businesses are starting to incorporate it. The vast majority of companies are now using AI in some capacity, and consumers are starting to see just how much… Read More

The post 3 Reasons Why AI Needs to Be a Key Part of Your E-Commerce Strategy in 2020 appeared first on Ayokay.

The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More

The post 4 Critical Tips for Boosting Website Credibility with Link Building appeared first on Ayokay.

Public health marketing is a different ballgame than marketing in any other industry. Whether you are providing medical advice or simply connecting communities to resources they need for wellness, your goal as a public health organization is to help others.… Read More

The post Public Health Marketing: How to Build Brand Authority as a PHO appeared first on Ayokay.