Source We all want to know what the real secret is to earning the ever-elusive top spots on the SERPs – known as rich snippets. Of course, Google is notoriously hush-hush about the formulas they use to determine rankings. But… Read More

The post Content for Rich Snippets: Everything You Need to Know About Snippet Bait appeared first on Ayokay.

Among all website analytics metrics, the bounce rate is perhaps the scariest and most confusing one. The primary goal of any website is to encourage prospects to spend enough time on it. If visitors start leaving in just a few… Read More

The post Bounce Rate: What It Is, Why It Matters and How to Fix It appeared first on Ayokay.

Content marketing has come a long way over the years. An increasing number of businesses are focusing on creating valuable, relevant, and engaging content that cements expertise and provides solutions. However, content is more effective if it hits your prospects… Read More

The post How to Keep Your Content Strategy in Sync with Your Sales Funnel appeared first on Ayokay.

We all know that the web has gone mobile. Almost everyone (especially millennials and generation Z) uses their smartphones to access the internet. Although every company still needs a desktop site, it’s vital that they also optimize their content for… Read More

The post Designing for Mobile Users: 7 Considerations You Can’t Ignore appeared first on Ayokay.

Source All over the globe, digital marketers are looking for new and more effective ways to improve their lead generation and sales volumes. Most marketing tactics, such as SEO, PPC, Google AdWords, and Influencer Marketing are either saturated or require… Read More

The post Geofence Advertising: A Refined Way to Think About Location-Based Marketing appeared first on Ayokay.

Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More

The post 4 Secrets to Developing a Standout Brand Identity in a Crowded Industry appeared first on Ayokay.