The primary goal of the search engines is to put the best quality content in front of users. While there are many ways to gain credibility on the web, link building is one of the most effective. According to a… Read More

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Public health marketing is a different ballgame than marketing in any other industry. Whether you are providing medical advice or simply connecting communities to resources they need for wellness, your goal as a public health organization is to help others.… Read More

The post Public Health Marketing: How to Build Brand Authority as a PHO appeared first on Ayokay.

Everyone’s favorite search engine recently announced that it’s FREE to sell on Google! The COVID-19 pandemic has changed the world in just a matter of weeks, and it has had quite an effect on consumer behavior. While some industries (particularly ones… Read More

The post It’s Free to Sell on Google! How E-commerce Brands Can Capitalize appeared first on Ayokay.

Search Engine Optimization (or SEO) is perhaps the best way to make sure your brand not only reaches the target audience, but builds credibility and trust in the fast changing digital space. Almost all purchases begin with an online search.… Read More

The post Why Your SEO Needs LSI Keywords (and How to Use Them) appeared first on Ayokay.

Source Whether it is a physical store or an e-commerce business, SEO has become a necessity for digital branding and marketing alike. Marketers focus on various metrics, including content optimization, keyword analysis, and getting valuable backlinks to improve SEO value.… Read More

The post Will Google AMP Affect Your SEO? A Complete Analysis appeared first on Ayokay.

We might be in an economic downturn, but you’d be surprised to see how much space that’s opening up for your company to fill.

The post The Economic Impact of COVID-19 – How to Market in a Slow Economy appeared first on Ayokay.