Shopify: it’s arguably the most popular and effective platform for building an e-commerce website. The company now supports more than 600,000 businesses across hundreds of countries. In terms of usability and accessibility, it’s a no-brainer. Unfortunately, the “build it and they… Read More

The post Shopify SEO Tips to Garner More Traffic appeared first on Ayokay.

Over the years, Google My Business (GMB) has become the go-to option for small and medium businesses to create a digital footprint on the web. It provides your business with much-needed visibility in local maps and Google searches, diverting more… Read More

The post Google My Business Posts: What They Are and How They Can Help Local SEO appeared first on Ayokay.

There are currently more than 1.3 billion websites on the internet – a number that is growing by the second. Before launching a business, many owners believe that developing a website is step one. In simple terms, this is true. However, it’s… Read More

The post The 5 Pillars of Success for Every Website appeared first on Ayokay.

As what should be common knowledge by now, a strong content marketing strategy is an essential ingredient for a successful business. In fact, 92% of marketers agree that content is a highly valuable business asset, and 91% have made it… Read More

The post 4 Ways to Expand Your Content Marketing Strategy Beyond Your Blog Section appeared first on Ayokay.

Content is the differentiator that makes a brand stand out from its competitors. Great writing affects people’s perception of your company and influences their purchasing decisions. Content marketing generally results in higher ROIs than any other type of advertising. Source… Read More

The post SEO Copywriting Versus SEO Content Writing: How Can They Benefit Your Business’s Online Presence? appeared first on Ayokay.

No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More

The post Unpacking E-A-T: What Does it Mean and How Does Google Use It? appeared first on Ayokay.