Checkout page optimization is an essential part of the customer journey. It’s the final hurdle customers must jump before completing their purchase, and if it isn’t optimized correctly, it can have a huge impact on your bottom line. E-commerce checkout flow can… Read More

The post Save That Sale! 7 Top Techniques to Optimize Your Checkout Page Process appeared first on Ayokay.

Scams are everywhere. Phone callers are asking for money. Emails are saying your data has been breached. The messages come in all shapes and sizes, and we all have to be on the lookout – especially as these scams become… Read More

The post Domain Registry Scams – What They Are and How to Avoid Them appeared first on Ayokay.

Do you feel a recession coming? If the answer is ‘yes,’ you’re not alone. According to a recent survey, 70% of Americans are bracing themselves for an economic downturn, with the majority expecting it to happen in the next six months.… Read More

The post How to Make Your Marketing Messages Recession-Proof appeared first on Ayokay.

Social media has evolved in leaps and bounds over the last decade. It has become a powerful marketing tool that organizations of all kinds must now leverage to find success. In fact, social media marketing has turned into its own job profile,… Read More

The post Understanding the Different Stages of Social Media Marketing appeared first on Ayokay.

Hiring web developers is a big step. You’ll not only spend time working with the chosen team, but you’ll also be entrusting your brand to them. While there are many web developers, choosing the wrong one could cause months of delays… Read More

The post 7 Questions to Ask Before Working with a Web Developer appeared first on Ayokay.

Digital marketing strategies are an important part of your budget. The decisions you make about where and how to advertise can impact your company for years to come (and dramatically change your ROI). A recent Gartner study says that in 2022, almost… Read More

The post Most Digital Marketing Dollars Are Going to Paid Channels – Should Yours? appeared first on Ayokay.