PPC (Pay-Per-Click) advertising is a search engine marketing strategy when you need results NOW.  It is a form of online advertising in which you pay a fee every time your ad is clicked, likely on social media or search engines… Read More

The post 5 Ingredients to a Successful PPC Bidding Strategy appeared first on Ayokay.

When you run a website, you want people to stay on it for as long as possible. Whether it’s making a purchase, filling out a form, or signing up for a newsletter — the longer someone stays on your website,… Read More

The post Exit Rate vs Bounce Rate: How to Keep People on Your Website appeared first on Ayokay.

Asking for client testimonials seems like it should be a simple task, but it requires a well-thought-out approach.  Poor wording or making a testimonial request at an inappropriate time can result in lackluster feedback or, worse, no response at all.… Read More

The post How to Ask Clients for Testimonials the Right Way appeared first on Ayokay.

Humans have an insatiable need for speed. We want our food prepared quickly, we want to get from point A to point B as fast as possible, and when it comes to website load speed – we simply do not… Read More

The post Speed Matters: 5 Tips for Optimizing a Slow Website appeared first on Ayokay.

There’s no denying the importance of content in today’s digital age. From the moment we wake up, our days are filled with consuming content in various forms. We scroll through social media feeds, read blog posts and articles, watch videos,… Read More

The post Repurposing Content for Maximum Reach and Impact appeared first on Ayokay.

Have you ever received an email with a subject line that immediately caught your attention?  Maybe it made you curious and excited, or maybe it even made you laugh. Either way, you couldn’t resist clicking on it, right? Well, that’s… Read More

The post How to Create Catchy Newsletter Subject Lines That Drive Clicks appeared first on Ayokay.