No, we’re not talking about E-A-T in the “nom, nom, nom” sense. This is an acronym that has been thrown around the SEO world quite a bit in recent years. More specifically, we see experts give their hot take on… Read More

The post Unpacking E-A-T: What Does it Mean and How Does Google Use It? appeared first on Ayokay.

Public health marketing is different from most other businesses – in the sense that you are not promoting a product or overtly selling something. The primary goal is to build a profound sense of trust to make the community safer… Read More

The post How to Build Good Brand Awareness in Public Health Marketing appeared first on Ayokay.

Website accessibility tends to be an overlooked aspect of the online world. The internet is often praised as the great equalizer of our time. In many ways – it really does level the playing field by allowing humans to have… Read More

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As much as I’d love to sit on a pedestal and drone on about how easy it is to start a business in the digital era – the reality is it sucked for a few years as I found my… Read More

The post 4 Foundational Ingredients to Starting a Business in the Digital Era appeared first on Ayokay.

Google AdWords has dominated the Pay-Per-Click (PPC) scene for a long time, and as of this writing, it continues to enjoy the top spot. Although many marketers put Google AdWords before anything else in their PPC budget, there are several… Read More

The post How to Expand Your PPC Campaign Beyond Google appeared first on Ayokay.