Source A unique brand identity can work wonders for your company. It is not only instantly recognizable, but also commands a considerable price premium, not to mention a perception of higher quality for your products and services. For example, people… Read More

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More than 90% of online experiences begin with a search. There are roughly 6.5 billion searches performed every day, over 77% of which are done on Google. Over the past couple decades, Google has become the “know-all” resource for just… Read More

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Most marketers tend to think that every piece of content they produce should be 100% original. While this is a great sentiment, creating fresh content isn’t always possible. With ever-increasing competition, however, you can’t exactly take a break from content… Read More

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When you’re in the marketing field, it’s easy to get swept up in the newest digital trends. Many of us are thrilled to leap on the latest social media advertising bandwagon, and for good reason – they’re powerful tools. On… Read More

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Building an effective brand identity plays a critical role in the success of any business, regardless of industry or size. The right branding elements enable companies to connect emotionally with customers, build awareness, create ongoing loyalty, and generate greater revenue. Successful… Read More

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