Targeted email. Strategic social media. Which is the better fit for you? You might be surprised when you take a deep look into your brand.

The post Email Marketing Vs Social Media: Which Should Your Brand Prioritize? appeared first on Ayokay.

Google’s rebranding Webmaster Guidelines as Search Essentials is a welcomed move! Here are some best practices to make sure you’re on top of your SEO and rankings!

The post A Guide to Google Search Essentials: The Replacement for Google Webmaster Guidelines appeared first on Ayokay.

Public health is all about making a positive difference in the community and beyond. In addition to building awareness and authority, a big goal of public health marketing should be to advocate for the people you want to help. Whether this… Read More

The post How to Create Advocacy in Public Health Marketing appeared first on Ayokay.

Most people are under the impression that all you need to do to get a piece of the $5.4 trillion e-commerce market is set up a website for your e-commerce store. “Build it and they will come.” This couldn’t be… Read More

The post Overcoming 5 of the Major SEO Challenges for E-Commerce Sites appeared first on Ayokay.

Back in the old days, you could practically grab any link to your website anywhere on the web, and it would count as a “good” backlink. Nowadays, Google has very high standards and the process of establishing organic backlinks is… Read More

The post 5 Easy Link Building Tips to Improve the Credibility of Your Website – Ayokay appeared first on Ayokay.