When you’re in the marketing field, it’s easy to get swept up in the newest digital trends. Many of us are thrilled to leap on the latest social media advertising bandwagon, and for good reason – they’re powerful tools. On… Read More

The post Finding Synergy Between a Traditional and Digital Marketing Mindset appeared first on Ayokay.

Building an effective brand identity plays a critical role in the success of any business, regardless of industry or size. The right branding elements enable companies to connect emotionally with customers, build awareness, create ongoing loyalty, and generate greater revenue. Successful… Read More

The post The Top 10 Elements of Branding That Result in More Revenue appeared first on Ayokay.

Social media is one of the most proliferous marketing platforms. It has been a true game-changer for nonprofit organizations to build awareness, connect with supporters, and promote their message. However, it’s not about throwing things at the wall and seeing… Read More

The post 7 Nonprofit Social Media Ideas to Increase Your Impact appeared first on Ayokay.