PPC (Pay-Per-Click) advertising is a search engine marketing strategy when you need results NOW.  It is a form of online advertising in which you pay a fee every time your ad is clicked, likely on social media or search engines… Read More

The post 5 Ingredients to a Successful PPC Bidding Strategy appeared first on Ayokay.

When you run a website, you want people to stay on it for as long as possible. Whether it’s making a purchase, filling out a form, or signing up for a newsletter — the longer someone stays on your website,… Read More

The post Exit Rate vs Bounce Rate: How to Keep People on Your Website appeared first on Ayokay.

Asking for client testimonials seems like it should be a simple task, but it requires a well-thought-out approach.  Poor wording or making a testimonial request at an inappropriate time can result in lackluster feedback or, worse, no response at all.… Read More

The post How to Ask Clients for Testimonials the Right Way appeared first on Ayokay.

Humans have an insatiable need for speed. We want our food prepared quickly, we want to get from point A to point B as fast as possible, and when it comes to website load speed – we simply do not… Read More

The post Speed Matters: 5 Tips for Optimizing a Slow Website appeared first on Ayokay.

There’s no denying the importance of content in today’s digital age. From the moment we wake up, our days are filled with consuming content in various forms. We scroll through social media feeds, read blog posts and articles, watch videos,… Read More

The post Repurposing Content for Maximum Reach and Impact appeared first on Ayokay.

Have you ever received an email with a subject line that immediately caught your attention?  Maybe it made you curious and excited, or maybe it even made you laugh. Either way, you couldn’t resist clicking on it, right? Well, that’s… Read More

The post How to Create Catchy Newsletter Subject Lines That Drive Clicks appeared first on Ayokay.

A web developer plays a larger role in your business than you may realize. In the early stages of running a business, you probably got used to DIY-ing much of your web duties. We live in a fortunate time where… Read More

The post What is the Role of a Web Developer in Your Business? appeared first on Ayokay.

Picture this: potential customers are searching for a business similar to yours online, but they’re finding your competitors instead. Yikes! With 98% of consumers using the internet to find information about businesses, it’s vital that your brand stands out. A… Read More

The post How a Google Business Profile Can Boost Your Brand’s Online Presence appeared first on Ayokay.

Machine learning (ML) has shown great promise in various industries. Its applications have revolutionized the world of data analysis, predictive modeling, customer targeting, and personalization. But it doesn’t end there. In web development, ML is being leveraged to great advantage.… Read More

The post How Machine Learning is Changing Web Development appeared first on Ayokay.

Everyone in the business world knows how important it is to make a good first impression on your customers. By creating a consistent, memorable brand, you can establish a strong presence in the market, build trust, and stand out from… Read More

The post Brand Identity Vs. Brand Image: What’s the Difference? appeared first on Ayokay.